Law Websites' High Internet Exposure
Practical Guide to marketing a legal website and attorney internet marketing!


1. Search Engine Optimization.
- Title
- META Description
- META Keywords
- H1, H2, H3 header tags
- Website’s Text
- Title Description and Images’ ALT
- Links (Navigation). Frames. URL Keywords.
- Link Popularity
- Domain Name and Webpage Age
- Number of Pages. Quality of writing.
- robots.txt.

2. Directories Submissions. Legal Directories and Specialized Law Websites.
3. Law related Message Boards/Discussion Forums. List Servers. Virtual Worlds.
4. Reciprocal legal Links.
5. Law Webrings. Topsite Lists.
6. URL on stationary and attorneys' business cards.
7. E-mail Signatures. Contacts Database.
8. Viral Marketing. Guerrilla Marketing.
9. Free Stuff. Run a Competition. Provide an Award.
10. Repeat/Return Visits. Utilize a discussion forum (FREE Legal Advice). Periodically provide new info on your homepage. Some practices you need to keep away from.
11. Legal Article Writing. E-zines. Article Directories.
12. Press Releases.
13. Lawyers and Blogging.
14. Traffic. Autosurfing.
15. Free Software/Tools.
16. Feedback. Surveys.
17. Banner Advertising.
18. Pay Per Click Advertising.
19. Conventional Advertising. Traditional Media.

______________________________________________________________

Projects and Useful Applicaions:

1. Lawyers Blogging Portal.
2. Law Firm Websites Webrings.
3. Law Firm Sample Marketing Plan.
4. LegalWeb Content Management System.
5. Legal Articles Directory. Recently submitted articles!