Law Websites' High Internet Exposure
Practical Guide to marketing a legal website and attorney internet marketing!


4. Reciprocal legal Links.


Search engine results and following links from other sites are the two most common ways of law related websites to be found. This should make Link Popularity Building a very important part of a legal site’s marketing strategy. Link popularity is very important because every major search engine now considers it as a part of their ranking algorithms. If you don't have links to your law website, you won't rank well for competitive keywords. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.

Fortunately, there are a lot of ways to improve the link popularity of your law firm website, which will give you a boost in the rankings. The most common one is the Law Link Exchange ("Reciprocal Legal Link Exchange") - practice of exchanging links with other law websites.

Be selective about the legal sites from which you request links. Search engines use sophisticated rules when judging the importance of a link, and the popularity of the law site linking to you is a key criteria. Try to identify non-competitive law sites in the same field as your law site. Links from sites that are related to your area carry more weight than non-law related sites. Link Exchange between law websites in the same industry (Law) can help them and if the website owner (lawyers, attorneys, etc.) does not want to link to direct competitors it is adviseable to exchange links with sites that complement the content of their law website.

There are a lot of avenues of finding a link exchange partner, but the most common one is by using link://www.yourlawfirmcompetitor.com they will be able to find all the law sites linking to their top three competitors in Google. There are also a number of free link popularity tools to find sites linking to a URL. The simplest way of exchanging legal links is to email another law website owner and ask to do a link exchange. Follow these steps:

1) Send an email to each site. In it, they should include a standardized list of information about their Web site (URL, email, name of the owner, contact information and URL of the page their link would go on), and explain their reason for contacting them.
2) Send a second, follow-up email 14 business days after the first one if you have not heard from a potential law site you felt was a great partner.
3) Check your links every 30 days to see if they are still in place. If they aren't, send a short, polite note asking to reinstate them. And conversely, check and remove broken links on your site.
4) Send a "thank you" e-mail when someone adds your law site to his or her site.

Here are some tips you need to keep in mind when doing a link exchange:

1) Do not go into a link exchange camapign if your law firm site is under construction or is for some reason going to be anavailable for a certain period of time;
2) Do not submit your law website to FFA directories;
3) Before you ask for the link, get to know the web site. Establish yourself as a real human first.
4) Make it easy for other sites to link to you. Send the prospective linker the exact HTML code you want in the link and suggest which page you want the link from.

Link Exchange software is another option you may use in you law link exchange campaign. Link Exchange software usually query search engines under target keywords, finds a list of high ranking website that appear in Google’s first two Search Engine Results (SER) pages and sends automated link exchange request e-mails to the Whois or Alexa contact.

Many law sites webmasters frequent link exchange directories to try and build up their legal websites link popularity by searching for other law websites’ owners that are listed in the directory who are also looking to trade legal links. Many of these link exchange directories charge a fee for access to their webmaster database or directory but you can find many free ones out there if you search the net.

And if for some reason you do not feel into doing link exchange than you may think of outsourcing that to seo consulting companies and link building professionals (though some of them charge a small fortune for their services).
For free consultation on law websites link building popularity, please click on that link!

DeySot.com – Law Firm Marketing & Business Solutions has a tremendous potential as a link partner. Accepting only quality, meaningful and law related links. Refer to that link for INSTANTLY exchanging links with DeySot.com.

If interested, please click here to check DeySot.com's Alexa Traffic Rank and PAGERANK!


Back to Article's Content

Next Section!


Read Also:
The Multidisciplinary Law Firm
Establishing Law Firm Partnerhips Abroad

______________________________________________________________

Projects and Useful Applicaions:

1. Lawyers Blogging Portal.
2. Law Firm Websites Webrings.
3. Law Firm Sample Marketing Plan.
4. LegalWeb Content Management System.
5. Legal Articles Directory. Recently submitted articles!