Deyan Yankov Sotirov - 5th (last) year law student at the Law Faculty of Sofia University, Bulgaria!

I devoted the better part of the last five years, examining the dynamics that take place in a law firm. Thousands of pages read, hundreds of conversations lead, participating in internship programs in law firms around the world (including US), hours of thinking and rethinking. Getting deep into the functioning details of a law firm, I got new ideas about how marketing efforts can give new horizons to business.

Law firms are nothing else, but a form of organizing lawyers’ professional practice, a form of offering legal services to the public. As companies, law firms are subject to the same market forces as the regular business companies, but they have their specificities, they offer professional services. Thus marketing a legal practice seems to be not quite the same as marketing a law firm. And that should be accordingly taken into consideration. And when it comes to a particular lawyer’s need of getting more clients, things are kind of difficult and unexplored. And things are kind of ‘unorganized and unclassified’ either. Lawyers tend to utilize their own techniques of getting more clients – it is the individuality of their approach that determines their marketing efforts’ originality. And even if they do something they heard about, they do it in their own way – the way they find it better. Each lawyer has his/her own ‘little marketing secrets’. Share one of yours and get my e-book for free. It will give you ideas that you may have never even thought of. Get notified about any updates and thus get an access to other lawyers’ ways of getting more clients!

That is how the idea of writing Getting More Clients was born. Some of the sections in my work give new solutions and some propose new approaches to the existing practices. It offers original and/or innovative ideas, solutions, particular or generalized marketing techniques. I believe that these 12 ideas can give you opportunities that you may have never thought of! And if I can give you a piece of advice – read Getting More Clients and be proactive enough to make things better ...

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Projects and Useful Applicaions:

1. Lawyers Blogging Portal.
2. Law Firm Websites Webrings.
3. Law Firm Sample Marketing Plan.
4. LegalWeb Content Management System.
5. Legal Articles Directory. Recently submitted articles!